BRAND, WEBSITE + GRAPHICS

I've been developing the graphics, website and brand for Little Window (formerly known as Bicycle Banh Mi) for the past couple of years, which revolves around illustrations from Bay Area artists including Kat Kuang, Alex Bowman and Ashley Fundora (who designed/painted Little Window's logo). My work with Jessie (owner + friend) began when she realized there was no public written history of the business. Once I wrote that through a series of conversations with Jessie and her mom, we thought more about what other stories behind Little Window needed telling, and used an interview-photo series to highlight the small Bay Area businesses Little Window partners with. Since then, I've built out its brand through designing print collateral like catering/storefront menus, gift cards, loyalty cards and postcard series.